ESG pressure and its impacts over Brazilian small enterprises: capabilities of adaptation and competitiveness conditions

Resumo

This study aims to enhance the urgency of ESG agenda, specially under the sustainable aspect, and its impacts over competitive abilities of small Brazilian enterprises. The ESG call, as it stands, requires market agents – represented in majority by companies – to develop adaptability and decision-making speed to keep up with global movements praised by policies, regulations, and stakeholders. Competitive practice is a specific spot over which awareness has arisen. Competition under ESG pressure produces beneficial effects on market performance, but it also causes challenges with unfavorable results especially given the difficulty and lack of enterprise’s preparation for adaption. The challenge mainly remains over small businesses realities to attend ESG requests and dealing with competitive effects without losing its survival conditions. This main perspective about ESG pressure and competitive effects will be analyzed under the reality of Brazilian’s economic cenário which is composed mostly by small enterprises.